PAX Reward & Reminder

Reward & Reminder, a population-level intervention targeting whole communities, counties, or states, is designed to promote the community norm of not selling tobacco to minors.


By using rapid and public rewards recognition for clerks and retailers/outlets that do not sell tobacco to minors, Reward & Reminder aims to reduce illegal sales of tobacco, perceived access to tobacco, and tobacco use prevalence rates. 

Why Reward & Reminder?

Reward & Reminder works because it is science-based.

It is the result of considerable study of human behavior. The studies show that public recognition and reward of good behavior by stores and clerks for doing the right thing and not selling tobacco and/or alcohol to minors reduces illegal sales of tobacco and/or alcohol to minors faster than enforcement, which is then saved for people who are really intent on breaking the law.

Reward & Reminder works because it is inclusive.

Everyone is involved. The program is not aimed at youth; it includes them and the community, too. Everyone is givin a role in sharing the responsibility of protecting the health and safety of our youth. 

Reward & Reminder works because it is positive.

The program works to reinforce and recreate positives behaviors as a means of reducing negative behaviors, such as illegal tobacco and or alcohol sales to minors, or youth tobacco and/or alcohol use. 


Reward & Reminder works because it is simple. 

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PO Box 31205

Tucson, AZ 85751