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Mobilization Week
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When a whole community — government, media, law-enforcement, recreation, faith, schools and families — unites behind a common language, proven procedures and intention, then both science and common sense suggest that the community will be a more productive, peaceful, healthy and happy place to live. How does a community start?

The PAXIS Community Mobilization Week is a practical way for communities to move from blame to action, from description to prescription, from helplessness to hope. The Community Mobilization week starts a long-term process, using proven principles from research on health promotion, social marketing and behavior change. The aim of the mobilization week is to set in motion practical, proven strategies that result in the following benefits to a community:

Increased academic performance in schools, including literacy
Decreased crime against property and persons
Improved sense of physical health and mental well-being
Greater sense of community and belonging

What can these changes translate into over time for a community? Improved quality of life results in business growth. Reduced tax expenditures. Better family life. Less fear of one’s neighbor. Proactive rather than reactive government. Lower health-care costs.

The mobilization week is designed to lay the foundation for some coherent, integrated, long-term actions to make a difference to the future of a community. The week is more than "have a nice day" promotion. Here is the basic path.

Identify important data trends
Learn what science might be saying about why those trends are happening
Learn what science and good practice say we can do to make a cost-effective change
Identify realistic action items to create envisioned change
Commit to apply tools that produce results within 12 months
Use everyday data to tell us how things are going
Celebrate successes and search for solutions to continuing challenges

The path begins with a week-long focus on how these things can be put into place, which include multiple sessions to accommodate schedules and large groups.

SUGGESTED SCHEDULE
    (Local conditions may require different mix)

Pre-planning meetings designed to improve participation and involvement, including media

DAY Before: Dinner and schedule review with hosting community group.

DAY 1: Breakfast meeting with key stakeholders with 20-minute overview.

A 3-hour morning seminar for schools (district or school site leadership).

A talk at a civic organization luncheon

A 3-hour afternoon seminar for mental-health & public health

Evening reception sponsored by business or medical leadership

Media coverage of events as can be scheduled

DAY 2: Breakfast talk at major civic or professional organization

A 3-hour morning seminar for mental health & public health (repeated)

A talk at a civic, business or professional organization luncheon

A 3-hour afternoon seminar for schools (repeated from Day 1)

Evening reception and event sponsored by business or medical leadership

DAY 3: Breakfast talk at major civic or professional organization

Press briefing with media focusing on science of what is happening in our communities and what can happen. (This is best sponsored by one of the media players in the community)

A talk at a hosted luncheon for key local government leaders and administration

Short afternoon workshop for law-enforcement

Short afternoon workshop for youth recreation officials

Evening reception and event sponsored by funding organizations

DAY 4: Breakfast talk at major civic or professional organization

Morning seminar with parent or youth advocacy organizations such as PTAs

A talk at a hosted luncheon for key local government leaders and administration

Afternoon seminar for faith-based organizations

A working dinner with hosting community group for debriefing

DAY 5: Video or audio-taping of community promotions

Seminar with community data collection resources

Balance of day with community hosting group for planning of next steps.

Each seminar or meeting seek answers for three essential questions:

What can each participant accomplish over the next 12 months using what has been learned in his or her own place of work or home?

How can the actions at work or home support the application of the skills and lessons to settings where children and youth come together in the next 12 months?

How will we know we are making progress over the next 12 months?

Deliverables

2 days of pre-meetings at community site

5 days of direct community mobilization

2 days post-mobilization follow up

300 CD-ROM (IBM & MAC) for community distribution during week; additional copies can be purchased at $10.00 each at time of order.

PAXIS team

Phone follow up and phone technical support

Updates on science and practical findings during the year via email (community supplies email list)

10% discount on literacy or school program orders during the contract year

Special CD-ROM set for community organizing agency or entity

Funding Sources

Communities can support this kind of initiative through a number of sources, which can be combined. We provide a list of some possibilities.

  1. Drug seizure funds collected by local law enforcement
  2. Byrne Funds allocated by state block grants to states from the Federal government
  3. Title IV Safe and Drug Free Communities and Schools funds from the Federal government allocated to school districts
  4. Community Development Block Grant funds
  5. Local government general funds or youth development funds
  6. Local foundations
  7. Local business groups or leading business leaders
  8. Hospitals or health-care organizations
  9. Local media groups
  10. Tobacco prevention funds
  11. Admission fees to workshops or charges for CD-ROMs or other items
  12. Consortium of agencies or organizations
  13. Private donations (the Public Health Foundation Enterprises, Inc. is a 501c(3), and donations are tax deductible.
 



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