APPLYING SCIENTIFIC RESEARCH, BEST PRACTICES, AND WISDOM.


Simple Gifts Initiative™

Prevention for everyone

Low-Cost Population-Level Prevention to Save Our Children

Every month, trusted scientific journals publish studies about low-cost or no-cost preventive strategies. These strategies are scientifically known as behavioral kernels. They can dramatically reduce or prevent the burden of many afflictions harming our children, youth and adults. They can improve everyone’s well-being. The Simple Gifts Initiative™ is about spreading kernels all across the world. Here’s why…

In a time of diminishing prevention resources, employing these low-cost or no-cost strategies for all groups, neighborhoods or communities is the best approach to prevention both politically and morally.

With Prevention for Everyone,
  • health-care costs can be contained
  • community safety can be improved
  • more children will do well in school
  • America can compete better in the global economy
  • and the future will be healthier for all generations


What are Kernels? Kernels are smallest unit of scientifically proven methods to influence behavior. There are over 50 no-cost or low-cost evidence based kernels already documented. The list is growing as scientists understand this break-through in thinking. Kernels should be known and used as soon as possible in every American community.

Evidence-based Kernels: Fundamental Units of Behavioral Influence
A few examples of Kernels with preventive or treatment effects
How do I bring Kernels to my community?
Frequently Asked Questions.
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